| Article |
Summary |
| What
Makes a Good Logo |
A logo is a design, graphical representation,
image or symbol that represents a business or organization.
Logos were initially used to distinguish and differentiate
products, the logos assisted purchasers in finding the
product they prefer or have come to trust (or not trust). |
| Building
an Image with a Logo |
Website design can be elusive to even creative
individuals. Sadly some webmasters do not realize their
incompetence and they post websites that have grainy graphics
and turgid colors. If you are one of these webmasters
and have seen the error of your ways, consider this. |
| A Logo to Remember |
Perhaps the only person who understands
the way memory works better than a psychologist is an
advertiser. In particular, designers require a basic understanding
of the recall process in order to create logos that make
lasting impressions. |
| Bring
Your Product to Life with Personality |
When choosing an appropriate mascot for
your brand, first identify what you are trying to achieve.
Who will conceivably buy your product or services? What
kind of character would appeal to that audience? Is this
a spokesperson that will stand the test of time? In what
way will the personality reach out to the consumer and
communicate the strengths of your product or service?
Is this an image you desire? |
| Tips for Webmasters |
According to Matt Cutts, there are over
100 factors that affect search engine ranking. For those
of you who don't know, Matt is a Google guy guru, he is
employed by Google but writes an independent blog and
shares information related to Google and search engine
optimization. Unfortunately, of those 100 items that account
for search engine ranking, there are only a few that webmasters
can actually control. |
| A Look at Slogans |
A slogan is a memorable phrase used in conjunction
with a political, commercial, or religious advertisement.
Slogans are used to convey a deeper meaning. Slogans can
be used to elicit emotions, or the slogan might paint
a visual image that implies something more. |
| Using a USP to Sell |
Often businesses define themselves with
what is called a unique selling proposition. Many businesses
market their unique selling proposition to illustrate
the advantages of their product or services. |
| Building
an Image |
Website design can be elusive to even creative
individuals. Sadly some webmasters do not realize their
incompetence and they post websites that have grainy graphics
and turgid colors. If you are one of these webmasters
and have seen the error of your ways, consider this. Your
website is a sales tool. A professional layout and design
can significantly increase sales and conversion rates,
gaining you customers. |
| Link Debate |
As a webmaster, it is important to develop
a link strategy. Unless you have a massive brand with
a reputation and following, it is unlikely that the masses
will simply saturate your site with deep links. What are
deep links? |
| Webmaster
Resolutions |
Experts suggest that people should make
lifestyle changes rather than resolutions. I am a bit
more pragmatic. Tackle a task you know that you can succeed
at. Do not bite off more than you can chew, and you will
be one of the few who manages to keep their resolutions.
Here are a few suggested resolutions for webmasters |
| Successful
Website Design |
A website that brings in targeted traffic
and visitors who buy services or products is what actually
makes a site valuable. A successful site should deliver
leads, customers or sales. It sells and has value. |
| Planning
a Website Design |
Seventy-five percent of a successful
project is planning. That means beginning with measurable
goals and objectives. Your goals and objectives should
always tie back into your company's mission. |
| The Theory
of Color |
Color plays such an important role in our
lives whether we realizes it or not. It has the ability
to influence our feelings and emotions in a way that few
other mediums can. It can control our moods and thoughts.
Color has the ability to make us feel happy, depressed,
excited, relaxed, hungry and creative. |
| Graphic
Design Jack of All Trades |
Commercial art has proven itself
worthy within the business sector. Whereas traditional
art or 'The Arts' such as fine art for example, is often
considered an expensive hobby instead of a stable career
path. Commercial art differs considerably. |
