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Webmaster Resolutions
Webmaster Resolutions
Each and every year people around the world mark the
first day of the New Year with resolutions. They resolve to
do a wide variety of things, and while few resolutions are
actually kept, the tradition is a hallmark of the holiday
each year.
Experts suggest that people should make lifestyle
changes rather than resolutions. I am a bit more pragmatic.
Tackle a task you know that you can succeed at. Do not bite
off more than you can chew, and you will be one of the few
who manages to keep their resolutions. Here are a few suggested
resolutions for webmasters and small business owners:
Webmasters Resolutions:
1. Prune Those RSS Feeds
Large feeds are slow to load, its time to prune those RSS
feeds and remove the old contents. Dated feed items can be
archived as an HTML web page, but should be removed from the
actual feed, to ensure that it loads quickly.
2. Update Copyright Notices
Make an effort to update the copyright notice on your website.
A current date will reassure customers that your online storefront
is active.
3. Update Meta Tags
Each and every web page on a website should contain a unique
title and description. Update and optimize meta tags to avoid
excessive use of keywords. Meta tags should be accurate and
concise without redundancy and recurring words.
4. House Cleaning
Update old links and remove any links that are no longer valid.
HTML is a markup language and without constant maintenance
it is easy to have a page with an unclosed tag. While some
web browsers make allowances for poorly formed HTML, it is
important to realize that not all do. Therefore, it is crucial
that you take a look at the HTML behind the web page and make
sure that it is properly formed.
5. Try Something New
Pick a technology, be it podcasting, RSS, or social
bookmarking. Resolve to try or resolve to learn something
new. Businesses stagnate without innovation. Be creative and
willing to experiment a little.
Small Business Resolutions:
1. Have a Plan
Small businesses often rely on just a handful of individuals
and few small businesses have contingency plans if key individuals
are unavailable for any length of time. Cross train employees
and document procedures so that your business will survive
regardless of the circumstances.
2. Prepare a Budget for 2007 and Stick
to It.
Determine where and how you intend to spend your business'
hard earned cash in the coming year. Too many small businesses
fail to follow a business plan. Build a budget and stick to
it.
3. Define Yourself
As a small business it is important to know your strengths
and weaknesses. Identify your strengths and reinforce those
strengths in your communication with your customers or potential
customers. Be aware of any weaknesses or deficiencies in your
small business, and do not over commit. Use this knowledge
to stay competitive with other businesses.
4. Use Metrics
It is difficult to know what works and what does not
if you are not tracking metrics. Measure the results of advertising
campaigns, track website visitors and use metrics to determine
what works for your business.
5. Communicate
Communicate with your customers more. Few small businesses
understand the value of communication, or realize what they
can learn from past, current and potential customers. Communicate
and you might learn important information about your business.
The unique perspective an outsider can provide about how they
are using or product, or what interested them about your business
is invaluable.
Resolutions are easier made than kept. In 2007,
consider paring down your list and focusing on resolutions
that are attainable and will help your bottom line.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for NotePage http://www.notepage.net
a wireless text messaging software company.
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