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Link Debate
Link Strategy
As a webmaster, it is important to develop a link strategy.
Unless you have a massive brand with a reputation and following,
it is unlikely that the masses will simply saturate your site
with deep links. What are deep links? Simply put, deep links
are direct links to various sub-pages on a website (example:
domain.com/subpage.htm)
Search engines value websites that have numerous
incoming links spread over a large number of pages within
a domain . In other words, a website that has large number
of incoming links to various pages within the website will
generally rank better than a website that only has links to
a single page.
Incoming links are critical to achieving Internet
popularity and search engine ranking. There are two popular
ways to achieve a massive amount of incoming links, Link Bait
and Link Love.
What is Link Love?
Link Love is all about quality. In order to achieve Link Love
you must establish authority and credibility. Link Love is
all about being a reputable source, often recipients of link
love are the first to post breaking news that is vetted and
accurate. Bloggers, webmasters and publishers reward sources
they genuinely enjoy with link love.
Link Bait is often considered the evil step
sister of Link Love.
What is Link Bait?
Link Bait is a hook. It is unique or even controversial content.
Common sources of Link Bait include humorous items, accusations,
controversy, or even implications. Link Bait is similar to
'shock and awe'; people cannot help but link because they
are so intrigued (for good or bad). Link Bait often walks
the line between acceptable and unacceptable.
Both Link Bait and Link Love generally result
in numerous deep links, as bloggers tend to link to directly
to specific articles or issues that are raised.
Not all of us are feeling the Link Love and
many are not gutsy enough to use link bait with jaw dropping
headlines, so what are some simple ways to garner deep links?
Give Aways
Everyone loves 'free'. Determine what is of value to your
website visitors and figure out how you can provide it free
of charge. "Free", could be anything, an online calculator,
a glossary of industry terms, software, information, statistics
or web space. It is best that the free item relate to the
content on the website.
Be Different
Do not be afraid to step outside of your comfort zone. Being
different or unique attracts attention and links. Step outside
the box, be innovative and different with your design, product,
or service.
Contribute
Often non-profits will provide links to companies that have
assisted them. Contributions do not necessarily need to be
financial they can be in the form of free services or products.
Befriend Industry Authorities
Get to know the bloggers and journalists in your space, provide
them quality content, previews of releases or other industry
information that would be of interest to their readers. Nothing
beats quality information.
Participate
Participate in industry forums and newsgroups. Post constructive
well formed posts and link back to your websites sub-pages
on your site as part of your signature.
Regardless of whether you use Link Love or Link
Bait, develop a plan to solicit deep links throughout your
website use these tips to improve the quality and quantity
of your incoming links.
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts.
In addition Sharon manages marketing for NotePage http://www.notepage.net
a wireless text messaging software company.
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